How It Works Apex will randomly pick one lucky customer from each of the 12 Days from Apexmas (Dec. 3 - Dec. 14, 2018). We'll contact you and you will be able to give an Apex kit – for free – to any one of your friends. You can select from most (but not all) of the Apex product line. And the friend you choose cannot be your wife, husband, child, dog, or whoever else is already living at your home. This isn't so you can double down on an Apex kit for free, but for you to pass along the Apex love. Good luck!